Established in 2014 with a paid up capital of ETB 15 million, our company has become one of the leading exporters in Ethiopia with over USD 50 million sales per annum after less than just 5 years of its inception. This significant achievement was largely due to our insight in corporate values and growth potential of our country. Our operational excellence and its unique organizational skill of creating harmony between employees from various backgrounds and cultures, also played a great role.

Flexibility being at the core of our business mission, we managed to create further value as a reliable trading company capable of replicating our success in exports to import items demanded at home with unparalleled efficiency. Rotad currently comprises three main pillars – Coffee Export, Consumable products (food and chemical) import and Construction machinery and Vehicle supplies. With ongoing researches for efficiency, manufacturing establishments for import substitution are in the pipeline to form a globally reputed business group.

We, at Rotad, see ourselves as a trading company both domestically and internationally, in order to respond to the changing needs and demands of our overseas clients and the market at home. Even now, the demands of our clients are changing at an unprecedented pace. Such a situation demands the ability to gather accurate information, to discern “why this information is needed” and to exhibit the creativity required to formulate a concrete proposal. We believe that the importance our company places on the ability to manage information stems from our singular desire to provide added value and to contribute to the development of our clients and the nation at large.