About us

Who we are?

Rotad Trading private Limited Company is one of the leading companies in Ethiopia. It was established in the year 2003 in Addis Ababa, Ethiopia with the aim of importing various construction items and eventually setting up a steel manufacturing plant.

In 2005 Rotad entered the manufacturing sector by opening a galvanizing plant. It has also moved into the home appliances sector in 2007.

Rotad has procured various assets to establish itself in the real estate sector. It has a nationwide sales network with strong relations built in the last 47 years. Our distribution network now covers almost the whole of Ethiopia, we have established a reputation of reliability and are preferred suppliers of material and household goods to quality-conscious customers.

In 2018 Rotad entered the coffee export sector and quickly became one of the top 5 exporters in the country. Our business has been built and run on the motto of “Best quality, Best price”.

Our staff has created customer-satisfying solutions to meet a variety of specific requirements in the construction industry. We have obtained through our strict quality control a good market share and we aim to keep our faithful customers satisfied.

Our Mission

We create exceptional experiences by reinventing how our customers engage their customers for better results. We solve problems, mine data, and leverage the latest printing and communication technologies to deliver more than ink on paper.

Our Vision

By leading our customers beyond the printed page to more effective and efficient communications with their customers, we are redefining the printing industry.